The Problem Every Clothing Seller Faces
You sell a dress. Four sizes: S, M, L, XL.
- S, M, L at 300 EGP
- XL at 320 EGP (more fabric, more stitching)
How do you show that on your store?
Most sellers solve it one of two wrong ways:
- Same price for all sizes — they lose 20 EGP on every XL
- Two separate products ("Dress — regular" and "Dress — XL") — buyers get confused, can't find what they want
Options, Values and Variants — the Three Words to Know
sellX works the way the big platforms do:
- An option is what the buyer chooses: "Size", "Color".
- Values are the choices inside it: S, M, L, XL.
- A variant is one combination the buyer can order: "XL / Black". sellX builds every variant for you from your options.
Every variant sells for its own price if you set one — otherwise the product's price. So you only type a price where it's different.
Steps: Set a Different Price Per Size
- Open the product — go to Products and open it, or tap Add product.
- Add the option — in the Options card, tap "Add options like size or color". Type the option name (Size), then the values S, M, L and XL, one per box ("Add another value" adds a box). Tap Done.
- Find the Variants table — each value is now a variant row: S, M, L, XL.
- Type the price that's different — enter 320 in the XL row's Price. Leave S, M and L empty: they sell at the product's price, 300 EGP.
- Save — the buyer who picks XL now pays 320 EGP, on the product page, in the cart and at checkout.
Two Options at Once: Group Rows and Bulk Edit
Tap "Add another option" and add Color: Black, Beige, Gold. Every size × color is now a variant (4 × 3 = 12 variants), and the table groups them — "Group by Size" or "Group by Color".
Two shortcuts save you from typing 12 prices:
- A group row fills its variants. Group by Color and type 350 on the "Gold" row: every Gold variant (S, M, L, XL) gets 350.
- Bulk edit. Tick the variants you want, then choose Set price, Change price (up or down, by an amount or a %), Set compare-at price, Set stock or Set photo. A preview shows what they'll sell for before you apply.
Example — gold costs 50 more on every size: group by Color, tick the Gold group, Change price → Increase → 50 EGP. Each Gold variant goes up 50 from its own price (XL Gold becomes 370).
A "Was" Price: the Compare-at Price
The compare-at price is the old price shown crossed out next to the price — 350 EGP crossed out, 300 EGP beside it. Buyers see the saving at a glance, and the discount badge shows it as a %.
- A product without options has it in its Pricing card, next to the price.
- With options, each variant has a Compare-at price column. Leave it empty and the variant shows the product's compare-at price.
- It never changes what the buyer pays, and it only shows when it's higher than the price.
Use it for a permanent "was / now" price. For an offer with a deadline, use a sale (next section).
A Sale With a Deadline: Discounts
Go to Discounts → Create discount → Amount off products. Pick the product, a percentage or a fixed amount, and when the sale ends — the end date is required. The sale takes the amount off every variant's price, and when it ends the prices go back on their own.
If the product also has a compare-at price, the compare-at stays the crossed-out price while the sale runs.
Full guide: How to run a flash sale and sell out in hours
A Photo for Each Variant
In the Variants table, tap a variant's photo square and choose one of the product's photos. On a group row ("Black") the photo goes to all its variants.
On your store, when the buyer picks Black, the gallery switches to the Black photo. Add the photos in the Images card first — a variant photo is always one of the product's photos.
80+ Built-in Arabic Colors with Visual Swatches
This is a standout feature for Egyptian sellers.
When you create a "Color" option, sellX recognises 80+ colors by their Arabic names and shows a color swatch next to each one on your storefront.
Examples from the catalog:
- أحمر نبيذي (wine red)
- بيج فاتح (light beige)
- سماوي (sky blue)
- تيل / tiffany
- زيتي (olive)
- موف فاتح (light mauve)
- كافيه (coffee)
- كراميل (caramel)
- أوف وايت (off white)
- فوشيا (fuchsia)
Instead of "Color 1", the buyer sees "Wine Red" with a red swatch next to it. That's a premium experience. sellX can also suggest the colors it sees in your product photos.
Stock Per Variant (Optional)
You choose how stock works for a product with options:
- Unlimited — no counting.
- One shared number — "Stock shared across variants: 20". Every variant sells from the same 20 pieces.
- Per variant — tap "Track stock per variant", then type each variant's count in the Stock column. The table's footer shows the total.
With stock per variant, when XL / Black runs out only that combination shows unavailable — buyers can still order the others. A variant you leave empty sells from the shared number.
When to Use Variants
Use them for:
- Clothing with sizes
- Accessories with colors
- Bags with sizes
- Gifts with different prints
Don't use them when:
- The items are really different products (e.g. "Perfume + soap" — that's not a variant, it's a bundle)
- Each item needs its own description or reviews (use separate products)
Pricing Tips for Variants
1. Keep the gaps small 10–30 EGP difference is fine. A 100+ EGP gap between sizes of the same product feels like price gouging.
2. Explain why a size costs more In the description: "XL has extra fabric and tailoring". Transparency builds trust.
3. Mark down the size that moves slowly A sale applies to the whole product. To discount one size only, lower that variant's price and put its old price in its compare-at price — buyers see 280 EGP with 320 crossed out, on that size alone.
4. Start simple For your first product, use one option only (Size). Add color later once you're comfortable.
Frequently Asked Questions
What happened to "price adjustment" (+20 for XL)?
sellX now stores each variant's full price instead of an amount added to the base price. Products that used adjustments were moved for you: every variant that had one got its own price, the same price buyers paid before. If a product couldn't be moved automatically, its page shows a note at the top that says what to do.
What happened to my discount with no end date?
It became the product's compare-at price: buyers pay the same, and the old price stays crossed out. Find those products in Discounts, on the "Products with a compare-at price" row. A few products keep the old discount until you remove it — Discounts marks them "No end date".
If I change the product's price, do the variants change?
Variants without their own price follow the product's price. Variants with their own price keep it — use Change price in the Variants table to move many of them at once.
Can a sale apply to one size only?
No — a sale applies to every variant of the product. For one size, lower that variant's price and set its compare-at price to the old one.
Can I rename a size after I've set prices?
Yes. Rename it in the Options card: its variants keep their price, stock and photo. If you delete a value whose variants have a price, stock or photo, sellX asks first.
Start Selling With Variants
One product + variants = easier management + unconfused buyers + the right price for every option.
sellX gives you all of that on one page. No plugins, no complexity.
Start free and try variants on your first product ←
Read next: How to write a product description that actually sells
